04
2017

Studio 8 Website

  • Information Architecture
  • UX Design
  • Website Design
  • Website Development
  • SEO
Challenge

Studio 8, the new multi-platform media company from Jeff Robinov, former president of Warner Bros. Pictures, needed a website to present their company and slate of films and television shows. Studio 8 is distinguished by its emphasis on visually distinct filmmaking, and it was important to them that this was reflected on their website. They also wanted total control over how their website looked from day to day, including freedom to build and regularly refresh their news landing page without being constrained by CMS-driven constraints like publication dates and post types.

Results

We worked with Studio 8 every step of the way to articulate a look and feel and a CMS-driven, fully responsive website. To deliver on their requests, we went with a full-screen, immersive effect that works across all devices. The design is modern but not tied to the moment – when it made sense, we went our own way, adhering to simplicity, clarity and usability over what’s in style right now. We also custom-built a unique, drag-and-drop building block approach to the news landing page, and news article pages come in two formats so that the page works whether the associated visual asset comes to us in landscape or portrait format.

While the site was under construction, rather than go with a static landing page, we delivered a motion-based micro-site, designed to build anticipation, create a sense of mystery and potential, and convey the brand’s emphasis on visually distinct filmmaking. (Watch the video below to see a mock-up of the placeholder site.)