04
Case Studies: Companies / Kidspiration.tv
2016

Kidspiration.tv Website, Social Media, Digital Marketing

  • UX Design
  • Website Development
  • Social Media Strategy
  • Social Media Campaigns
  • Motion Graphics
  • Digital Marketing
  • SEO
Challenge

Independent Films is a BAFTA-winning production company responsible for some of the highest profile commercial advertising films of the last decade from the UK and Europe.

In 2016, they set out to democratize opportunity and inspiration with a new online channel created for and powered by kids. Kidspiration.TV launched with an online video series in which kids get to interview some of the world’s most amazing, accomplished and interesting adults, from Wikipedia founder Jimmy Wales to an air ambulance pilot to the world’s most recognized private investigator.

We took their existing brand guidelines and built a kid-friendly, CMS-driven, fully responsive website to showcase their films and maximize sharing and viewing opportunities.

Later, Independent came back to us and asked us to re-tool their social media strategy. We analyzed the market as well as their existing audience, identified opportunities for growth, and kicked off a new digital marketing campaign across Facebook, Instagram and Youtube.

When Kidspiration.TV was nominated for a 2017 People’s Voice Webby Award, we ran their Webby Campaign as well, closing the gap from 20 percentage points to just one percentage point behind the leading contender, Conde Nast/Wired Magazine.

In just 30 days, we were able to produce 746% increase in Instagram engagement and a 324% increase in Facebook reach.

Over a period of 90 days, with just $500 in monthly ad spend, the page’s total Facebook likes more than doubled – from 1,413 to 3,071 as of October 4, 2017.

Today, Kidspiration.TV continues to attract new audiences, and is now available in the air on the entertainment systems of British Airways, Swiss Air, Thai, and SAS Airlines. We continue to partner with them as strategists for branding, social media, and digital marketing.

Client Feedback

Firmament’s dedication, enthusiasm, professionalism, and commitment to achieve on behalf of their clients and themselves set them apart. As a team, they are very good at looking at all angles of a problem and are able to offer clients holistic solutions. They ask a lot of questions, and really do their research. Firmament established a plan and then put it into action, and we quickly saw measurable results. We especially appreciate the level of teamwork and communication Firmament offers – nothing has ever fallen through the cracks.

Jani Guest
Managing Director
Independent Films
Kidspiration.TV